Making SEO Mistakes

The principles behind SEO (Search Engine Optimization) are as follows:

1. You get essentially free traffic from being highly placed in a Google search;
2. There are things you can do to improve your position on a search page.

I will probably post something about what you can do in the future. What I’m talking about today is making the kind of SEO mistakes that can get you in trouble with Google. In fact, if Google looks at your page and thinks you tried to pull a fast one, you can get banned by Google, and you won’t come up in a search at all for maybe 6 months until it expires – if it does.

Doing something to fake out Google has a name: it’s called Black Hat SEO. Shady companies do it to take the chance that they will shoot up to the top and not get caught. Or more frequently, companies that hire shady SEO consultants. The company trying to improve its placement is the one that gets caught, not the shady consultant. The shady consultant just drops the sandboxed company’s name from his list of clients and goes on to work for more unwitting clients.

Here’s one big issue: keywords. You pick your keywords, which are the words or phrases you are hoping that google will pick you up in a search on, and you put them into the header in a meta tag:

<meta name=”keywords” content=”keyword #1, keyword #2″ />

Google will look at the keywords you have chosen, then look at your entire page (as well as the site) to determine whether your keywords represent your content. If the only time you use a keyword is in the meta tag, the spider that is indexing your page will decide it really isn’t very important to your site at all. The more keywords you use, the less important each one will look. So if you have an enormous list of keywords, hardly any of which appear in the page content, Google will think at best that only the ones that are repeated on the page count. At worst, you may be tagged as a cheater and your domain sandboxed.

Other ways to cheat badly: using the same keyword over and over again in the meta tag.

<meta name=”keywords” content=”sex, sex, sex, sex, sex, sex, sex, sex, sex, sex, sex, sex” />

Cheating!

Another way to get yourself sandboxed is to put a huge list of words and phrases in tiny or invisible font the same color as the page background. They can tell you are doing that. Really. You’re out of there. I see this all over Niteflirt, and half the time the keywords include at least one tos violation. So you are taking the risk of hurting Niteflirt on Google while getting yourself suspended. Not smart. Read up on SEO. There are tons of tutorials out there.