First of all, “LVS” stands for Listing Value Score. It is a system that was designed to rank the value of a listing in order to determine its relative worth to Niteflirt. It was used for two purposes: to determine the order in which listings should appear, based on that perceived value, and to set a relative price that individuals should pay to feature.
Niteflirt created pages for us to help us understand our LVS. They never told us what our “scores” were. The blue boxes (on a scale of 1 to 10) were never meant to give either accuracy or precision to our understanding. There were many factors they used, and we were never told what all of them were or how they interacted.
Prior to the LVS, everyone paid the same to feature for a position, and “featured listings” were in a separate section on top of listings that were not bidding to feature, which were ranked by points. And prior to that, all listings were ranked by points earned, so the 6 girls with the greatest number of points were always on the front page.
Back then there were plenty of guys scouring the indexes looking for new girls, so not having any points did not mean you were not going to get any calls.
Now that is impossible. One of the unintended consequences of LVS featuring is that one of the few avenues for a flirt’s increasing her business has been increasing the number of accounts she runs. From the implementation of the lvs up until the transition, the number of listings on the system maybe doubled. But now there are hundreds of thousands of new listings. Really.
One problem with the LVS is that when the decision was made what to reward (ie, getting clicks and calls directly from the indexes), it was also being decided that other types of business were of no value to Niteflirt. So girls who attracted calls through their websites got no credit. We still get no credit for signing up new customers, and Niteflirt directs them to the front page to prevent the flirt who attracted them from getting the call they signed up in order to make. There is no commission Niteflirt has to pay for doing that. Flirts pay money to give traffic to Niteflirt in exchange for absolutely nothing. Why should they ever change it?
You got no credit for mail purchases unless the customer was already a customer whose first transaction with you was a qualifying transaction. And there were lots of times you’d be paying for clicks that were entirely unfair. We were paying for clicks to blocked customers, who were never going to call. A $1 click a day from a blocked customer is going to cost a girl $365 a year. For 1000 accounts, that would be $372K a year of essentially unearned income for Niteflirt. Is it any wonder they refused to stop that?
After the transition, the LVS that was current about a week prior became the standard listing sort for months. Girls who had been consistently high earners were there, as well as girls who just plain got lucky.
After a while, they started to implement changes. What we have now, imperfect as it is, has been in effect since early this year. They keep making changes to it, but the fact that there is an LVS in effect is not new this week or month.
A lot of girls are so eager to get featuring based on LVS scores back that they are willing to pay for lots of clicks that don’t lead to calls. There is nothing in the implementation of that feature that is going to fix anything that is broken on the site. Niteflirt recognizes that girls are willing to throw money away and it is working mightily to provide that service.
The LVS we have is not the same as it was before the transition. Prior to that, listings in an account were linked together. A big purchase on one would pull up the rest of the account. Now they are not. Only the listings that earned a lot of money will show high on the indexes.
Featuring will be based on the LVS we have now. Giving flirts the ability to feature will not revert anything to what it was before the transition. There are probably 5 times as many accounts active as there when we last had the ability to bid. That’s 5 times as many girls desperate to get calls. You do the numbers.
It’s just a matter of supply and demand. Calls coming into the site are fixed. The demand for those calls is ever-increasing.
